French communications agency Auditoire hired Todo Productions as the New York production company for a multi-day re-branding event for Air France. The event included an interactive exhibition that was open to the public at Center 548 in Manhattan. Auxiliary events included an opening day press conference at Skylight Modern, a VVIP dinner for 100 guests, nightly cocktail parties for travel agency partners, and street marketing activities such as branded ice cream trucks throughout the city. Todo was responsible for the design and execution of all the New York specific events, plus the remounting and construction of the exhibition that toured internationally.